Building a product video swipe file, the right way

Designers, marketers and sellers keep swipe files: collections of good work to learn from. A product video swipe file helps you brief a video maker, explain an idea to a client or remember how a competitor launched.

What to save

• Openings that grabbed you
• Clever ways to show size, speed or quality
• Review videos that reveal a problem or a delight
• Videos from other markets (amazon.de, amazon.co.jp) for fresh ideas

How to organise it

One folder per niche, one sub-folder per product, file names that keep the product name and the store. Add a short text note per product: why you saved it.

The rules that keep you safe

• Keep it private: a swipe file is for reference and study
• Do not re-upload, repost or put the videos in your own ads
• Use them to brief original work, not to copy shot by shot
• If you want to use a creator’s review video publicly, ask them first