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Practical ideas for Amazon sellers, marketers and careful shoppers.
October 6, 2026 · 6 min readHow to research an Amazon niche with product videosA simple 5-step method to study the top listings in a niche through their videos: what they show, what buyers complain about, and where you can stand out.Read the article →- October 6, 2026 · 5 min readWhat the best Amazon product videos do in the first 5 secondsShoppers decide fast. These are the patterns to look for, and copy in your own way, in the opening seconds of the strongest Amazon product videos.Read the article →
- October 6, 2026 · 5 min readCustomer review videos: the free market research most sellers ignoreReview videos show real buyers using a product in their own homes. Here is how to read them to improve your product, your listing and your choices as a shopper.Read the article →
- October 6, 2026 · 7 min readHow to make an Amazon product video with your phoneYou do not need a studio. A practical plan to film and edit a clear product video with a phone, natural light and free tools.Read the article →
- October 6, 2026 · 4 min readBuilding a product video swipe file, the right wayA swipe file of great product videos makes every brief faster. Here is how to build one, organise it, and stay on the right side of copyright.Read the article →